Building a Coherent Go-To-Market Strategy for Digital Health Solutions: A Q&A with ZS Associates’ Vijesh Unnikrishnan and Dan MacLeod
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Building a Coherent Go-To-Market Strategy for Digital Health Solutions: A Q&A with ZS Associates’ Vijesh Unnikrishnan and Dan MacLeod. Digital health has been a promising, growing space over the past decade. And with the pandemic putting new demands on the healthcare system, demand for digitally-enabled care and services spiked overnight. Even as a light has emerged at the end of the pandemic tunnel, momentum toward digital health shows no signs of slowing down. Over $14B was invested across 2020 in private US digital health companies, a number likely to be dwarfed by 2021 investment, with $6.7B already put to work in Q1 2021. With plenty of funding in tow, more companies are on their way to advancing the promise of digital transformation and achieving meaningful scale. Building a Coherent Go-To-Market Strategy for Digital Health Solutions: A Q&A with ZS Associates’ Vijesh Unnikrishnan and Dan MacLeod first appeared on Rock Health.
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